Countless companies have had to postpone commercial agreements, product launches, shareholders’ meetings, anniversary celebrations, or other events during 2020. Expo Dubai 2020 allows them to relaunch everything pending and reward through experiential marketing the sacrifices that they have been forced to demand from their collaborators.
Última modificación: 17 junio 2021
Dubai is not only one of the world’s most important business destinations—thanks to its hospitality, its excellent infrastructure and services and its wide range of attractions—it also boasts the historic appeal of its past as a fishing village. And although it is often confused with the country as a whole, Dubai is in close proximity to the other six emirates which make up the country and come together to form one large metropolis.
Expo 2020 Dubai, to be held at last from 1 October 2021 to 31 March 2022, goes beyond an opportunity for companies to forge agreements and develop brand identity by presenting scientific and technological advances, boosting cultural exchange and promoting the cities, regions and countries that characterise this event. It is also a chance to strengthen companies’ ties with shareholders, clients, suppliers and employees after more than a year of pandemic.
Over the course of 2020, countless companies had to postpone business deals, product launches, shareholder meetings, anniversary celebrations and other events. Expo 2020 Dubai is the perfect excuse to kick-start all pending operations and explore experiential marketing to reward the sacrifices you have had to ask from your stakeholders.
Thanks to their valuable agreements in the UAE, their local knowledge and their organisational and creative capacities, destination management companies (DMCs) are able to carefully design and diligently execute a travel plan in line with your company’s goals, budget and availability, as well as the number of attendees, their cultural background and tastes.
The United Arab Emirates boasts impressive venues for events and activities of any theme, from networking events to grandiose gala dinners. A destination manager with the right relationships finds locations that are usually out of reach to the general public and opens them up to companies. These include:
Those who pay for luxurious events and experiences take for granted first-class flights, five-star hotels, indulgent cuisine and flawless planning. This means that, if you want your company’s attenders to live an authentic, immaculate experience at Expo 2020 Dubai, creativity is an essential added value.
More than 190 countries have confirmed their attendance at an event that, despite not being held in 2020, retains its name and is distinguished by three thematic areas—Opportunity, Sustainability and Mobility—and the slogan “Connecting Minds, Creating the Future”. More than ten million foreign visitors are expected during the six-month period, which poses a challenge to security and health. Despite this, the Emirati authorities affirm that it will guarantee both.
Inside the pavilions, there will be strict capacity limits, attendees with have their temperature checked, masks must be worn, safety distances must be maintained (with markings on the floor), the facilities will be regularly sanitised and hand disinfection points will available throughout (consult all the information on this official page). A negative PCR test will also be required to enter the Emirates, and airlines will also require a negative test in the country of origin before travelling. Everything is in place to make sure attendees get the most out of this event.
Lastly, DMCs like Empirance offer health insurance plans from the best insurers to prevent unforeseen events related to COVID-19. These policies include discounts on PCR tests, medical expenses in case of being diagnosed with SARS-CoV-2 and compensation for mandatory quarantine periods during travel, among other coverages.